In the field of design, in contemporary society, it is essential to come up with new designs and ideas. As brands look to the future and the following year, 2024, they will keep on adopting and exploring new and innovative logo design ideas while taking cues from the past.
To the designers, business people, marketers, and other interested individuals seeking to establish and foster successful brands, comprehending these trends is crucial. In this blog post, I will discuss the coolest logo design trends for 2024 and provide you with real examples of logos as well as practical tips.
3D Logo Design:
Case Studies: Reddit and Dropbox
Snoo, the anthropomorphic red panda and mascot of Reddit, was given a more realistic, 3D design in 2023, giving the company a friendlier image. This transformation not only helped to create a three-dimensional image but also gave a progressive look to the brand. Likewise, the application of 3D graphics in the logo of Dropbox can also be observed; the logo is more interactive and attractive.
The Use of 3D in Branding:
History and Current Trends 3D logo designs are more realistic looking and harder to differentiate as two-dimensional logos as compared to their 2D logos. This is something that has been made possible by the advancement in technology in the area of digital rendering and this has made it possible for brands to come up with logos that are good for use on the electronic screen and also when printed.
Bold & Expressive Logos:
Case Study: Mtn Dew
The new logo of Mtn Dew focuses on the text and its dramatic colors as a redesign from the previous logo design of Mtn Dew. This approach is symptomatic of a development towards bold logos that stand out and are primarily aimed at the youth.
As a brand that aims to attract the younger generation, it is important to have vitality in the marketing strategies. These logos may employ bright and vibrant hues as well as unconventional fonts to capture the audience’s attention.
Marketing to the Youth with Energy and Flair:
In this world of competition, getting the attention of the consumer is crucial. Logo Designs that are bold and expressive incorporate bright colors and unconventional typography to generate a sense of impact.
Reimagining Vintage Styles:
Case Study: Lacoste
The new logo that Lacoste recently launched is the updated version of the company’s logo featuring the Crocodile. This trend underlines the concept of nostalgia, as brands redress the archive pieces for the new generation.
Nostalgia in Modern Branding:
Reviving past styles can be a source of comfort and reliability but the use of nostalgic styles does not have to be boring because it can still be new. The tension can be taken between the traditional and the contemporary, and it can lead to a strong bond with consumers.
Intentionally Flawed Logos:
Case Study: Airbnb
The logo design of the company Airbnb is written in a cursive and imperfect way, giving the impression of comfort. This trend deviates from conventional design philosophies and adopts a more realistic approach to design.
The Rise of Imperfect Perfection in Design:
Intentionally flawed logos break away from the pursuit of perfection, instead celebrating uniqueness and character. This approach can humanize brands, making them more approachable and authentic.
Utilizing Custom Illustrations:
Case Study: Slack
Slack’s logo features a custom illustration of their mascot, a four-armed creature symbolizing their platform’s functionality. This trend allows brands to create unique and ownable visuals that embody their identity.
Personalizing Brand Identity with Custom Art:
Branded illustrations are one way, to create a unique identity for a brand and portray its characteristics. They can turn the logo into a symbol and tell a story about the brand in the form of a narrative.
Final Thoughts:
Up for some changes and making your logo modern and up-to-date with the current design trends? To change your brand’s image and make it more modern and stylish for the year 2024, contact us right now.
Conclusion:
Looking at the future in 2024, the concept of the logo design must combine modern tendencies with traditional principles. Some of how the brands can be able to develop logos that can be easily remembered and have an impact include; the use of three dimensions, use of boldness, use of vintage interpretations, intentional defects, and use of custom illustrations.